Setting The Trends By Bucking The Trends
In fashion, just like anything else, there are those who follow and there are those who lead. When black pumps are back in fashion, the girl who chooses to wear brown boots becomes the next trend setter – if she does it right.
Just doing something different isn’t the key, either. There’s the matter of attitude or confidence, too. The trendsetter who wears brown hiking boots when everyone else is wearing black heels isn’t wearing the boots because she doesn’t know any better. On the contrary, she knows exactly what she’s doing.
She’s the girl who will buy a clutch bag when hobo handbags are all the rage. When clutches were in, she bought a hobo and everybody followed her and others like her. It makes you wonder just what is the meaning of charisma.
No, it’s not because of her good looks. In fact, the most famous fashion models are rarely the most beautiful ones. In fact, they are other the least classically beautiful. It’s their attitude that makes them attractive, not their looks. Sometimes they even succeed by flaunting their flaws, like the model who decides to leave the gap between her teeth instead of having it fixed.
The reason why these models and other women like them are the ones we follow probably is connected with the fact that we all have flaws, but are ashamed of them. There is something liberating about these models. They tell us it’s okay to just be ourselves and not worry about what everybody else thinks.
When models like these endorse a perfume, women run to buy the perfume. Like magic, a dab of the perfume changes the buyer into someone more like the model. Her confidence is lifted a little bit. It may be based on an illusion, but that’s how fashion works.
In fact, the original meaning of the word glamor is ‘a magic spell.’ All of fashion can be thought of as a form of magic. With the wave of a magic wand, shirts for girls become all the rage. With another wave of the wand, tailored blouses are back in fashion.
Many people have studied the magic of charisma, but nobody has really come up with an adequate explanation for it. The gap toothed model looks glamorous because of the gap between her teeth. Another girl, equally attractive, just seems to have a gap. If somebody could package charisma and sell it, they would become very rich indeed.
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